Is food packaging doing enough to communicate allergen information?
The UK free-from market is estimated to have hit the £837 million mark in 2018; representing total sales growth of a staggering 133% between 2013-2018. As such, consumers demand assurance, trust and reliability in the product selections they make based on their allergen requirements. Emma Clifford, Associate Director of Food and Drink at Mintel, emphasises how there have been calls for the government to impose changes relating to allergen labelling. After the recent death of Natasha Ednan-Lape