Who Are The Hidden Competitors You Can’t Afford To Neglect?
As business owners, we know about the competition. But what about hidden competitors? Being (and staying) unique is not easy. After all, it’s possible that whatever you’re doing, there are other businesses doing exactly the same thing. This is open and obvious competition, and most businesses know how to cope with it well. But what if that wasn’t the only competition we had to face? What if there were other hidden competitors out there who we’re not even aware of? Maybe, because they come from outside our market or industry that they were never even on our radar? This is called hidden competition, and it’s something businesses don’t think about enough – particularly when it comes to products and technology.