Probiotic dietary supplements in Brazil are still “developing” and so education is “necessary”
Analyzing the product data available on the best-selling dietary supplements in Brazil, market data provider, Lumina Intelligence, reveals the specific supplement segments that are proving popular with key target consumers and why.
Consumers often cite diet, nutrition and health-based reasons for adopting and adding a supplement-based routine to their daily eating and nutrition habits.
In Brazil, digestion is the leading health benefit desired by consumers when looking for and buying dietary s