foodnavigator.com
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21st September 2022
Manufacturers focus on sugar reduction and taste retention
Sugar reduction remains a leading trend in the food and beverage sector. “Obesity and diabetes are the number one killers of the 21st century,” explained Gali Yarom, Co-Founder and Co-CEO of Better Juice, a food technology startup.
In the beverage category, consumer awareness around high sugar content in natural fruit juices, for example, is increasing. In response, drinks manufacturers are witnessing reduced juice consumption, Yarom noted. As a result, “fruit juice companies are feeling it in