A 'continued evolution': The rise of 3D beauty making over cosmetics
As the global cosmetics products industry is anticipated to reach €766.6 billion ($805.61bn) by 2023, according to Orbis Research, beauty and personal care brands are entering a new era of online cosmetics to introduce digital applications and build consumer engagement.
Brands across the globe are dipping their toes into the latest advances in digital cosmetics and moving from digitalisation to virtualisation. From the metaverse and NFTs (non-fungible tokens) to Web 3, brands are delving into o