Business, Entrepreneurship and Leadership Journalism

Hi, I'm Natasha Spencer-Jolliffe and welcome to my business journalism portfolio!

I'm a UK-based business journalist specialising in writing press releases, articles, web content and more. As an experienced journalist and professional writer I have a thorough understanding of the needs of businesses and organisations seeking to communicate effectively with their audiences.

Since 2015 I have provided effective, creative and engaging copy for some of the UK's leading brands and organisations. Whether it's an upcoming event or campaign launch, a new product or service offering, or just a regular piece of content for your website, I can help you bring your story to life.

My background in journalism means that I understand the importance of creating clear and powerful content which engages audiences and delivers on the objectives of each client. From press releases to white papers and feature articles, I possess the ability to turn complex information into concise and compelling copy.

I'm also passionate about turning ideas into reality online. My knowledge of SEO means that I can provide web content which will not only engage readers but also help them find your business organically on search engines.

Below you will find articles I have written for a variety of print and digital publications, including magazines, newspapers, websites and blogs.

If you're looking for a professional writer to help you deliver on your content goals get in touch today. I look forward to helping bring your story to life!

You can email me at or find out more information about me on my website

How advancing tech has shaped mental health in 2022

The mental health landscape has welcomed discoveries, launches and experiences that showcase immersive technologies. Research, innovations and campaigns that explore the relationship between advancing technologies and mental health have come to the fore in 2022. As a result, we have seen sophisticated and ever-evolving technologies such as artificial intelligence (AI), virtual reality (VR) and gaming positioned as an effective tool to support holistic healthcare. Consumers want to access mental

Ice cream innovation draws on health and wellness trend

Manufacturers are formulating ice cream ranges with probiotics, protein, and plant-based ingredients to appeal to growing health and wellness demand. Ice cream products are diversifying in the remaining months of 2022. Digestive health claims are proving a prominent feature on ice cream packaging labels, data analytics firm IRI says in its latest dairy insights. Manufacturers will likely increase their prebiotic, probiotic, and other digestive claims to meet consumer demand, particularly as co

Making coffee farming more sustainable

Interest in a circular economy model is increasing among coffee players as calls for positive environmental action proliferate the supply chain. “Our agricultural system needs an urgent overhaul,” Miguel Gamboa, coffee sector lead at international non-profit organisation, Rainforest Alliance told Ingredients Network. In June 2022, the UK’s Department for Environment, Food and Rural Affairs (Defra) announced the publication of its recent consultation outcome. The consultation surrounded the imp

Healthy food interest continues despite rising prices

Deloitte insights show that consumers are willing to pay a premium for food linked to health and wellness even though cost concerns are growing. In its latest insights into consumer spending habits in food and beverages, professional services company Deloitte highlights how food as medicine continues to resonate with consumers. Its popularity remains even though price rises and shifting spending patterns to stretch budgets are at the forefront of consumers' buying habits. As health and wellnes

Nestlé launches infant formula with novel ingredient, myelin

Nestlé has identified a nutrient blend of components found in breast milk, myelin, and will launch Nutrilearn Connect, an infant formula containing the novel ingredient, in Hong Kong before expanding to other markets. The product comes after years of research examining the impact of nutrition on the brain and cognitive development in early life. The nutrient blend comprises specific phospholipids, vitamins, fatty acids and minerals relevant for myelin to form. Myelin is a lipid-rich sheath whi

Hyperlocalisation promotes food system resilience and diversification

Climate change action and new technologies are driving a rise in hyperlocalisation throughout the global food chain, improving the industry’s adaptability and ability to meet consumer demands for greater choice. Hyperlocalisation involves creating shorter supply chains and establishing or redesigning operations to allow food production to occur in the same local environment as the end consumer. With a focus on supply chains that are both short and sustainable, localisation has evolved into hype

Tackling the rise of antimicrobial resistance

As the 2030 goal of halving antimicrobial use edges closer and a 2022 regulation is brought in to reduce antibiotic use on farm animals, the food industry is loudening its calls for action amid the increasing resistance to antimicrobials. The European Food Safety Authority (EFSA) provides scientific support and advice on risks to human and animal health regarding the possible emergence, spread, and transfer of antimicrobial resistance (AMR) in the food chain and animals. “EFSA acknowledges tha

Researchers develop automation method to isolate volatile food ingredients

A research team in Germany has applied automation to a long-standing method to isolate volatile food compounds, creating advantages over the existing manual process, which include food manufacturers’ potential to increase yields and lower the contamination risk of non-volatile substances. A study into volatile food ingredients has identified an improved method for isolating food compounds from their non-volatile counterparts using automation. The research team from Leibniz Institute for Food Sy

How plant-based milk brands can address taste and texture challenges

How plant-based milk brands can address taste and texture challenges Today’s consumers want plant-based milk products that mimic the desirable sensorial attributes of their non-dairy alternative counterparts. In response, brands and manufacturers are focusing on taste, texture, education and sustainability. The sensory attribute is the number one area of improvement for plant-based milk alternatives, as highlighted by over a third (34%) of European consumers in recent research, ‘Understanding

Farm biologicals can make our farming system more sustainable: Rabobank

Farm biologicals can make our farming system more sustainable: Rabobank Replacing synthetic pesticides with farm biologicals - crop production products from living organisms – may help create a more sustainable farming system, says a recent Rabobank report. Farm biologicals, otherwise known as biologicals, are crop production products from living organisms that can be used independently or together with synthetic items, according to the agrochemical international trade association, CropLife In

New partnership strives to improve cocoa farming in Ivory Coast

New partnership strives to improve cocoa farming in Ivory Coast Conseil du Cafe-Cacao and IDH’s Sustainable Trade Initiative launch a new programme, Cocoaperation, to support cocoa farming and improve the livelihoods of cocoa producers. Conseil du Cafe-Cacao, the agency responsible for regulating, stabilising and developing the Coffee-Cocoa sector in the Ivory Coast, and IDH Sustainable Trade Initiative, an arm of the finance fund for smallholder farmers, IDH Farmfit Fund, aim to increase the

Dairy industry explores advanced technologies to digitalise global production

Dairy manufacturers are increasingly integrating automation, the Internet of Things (IoT) and artificial intelligence (AI) technologies into their production plants in order to meet growing global demand for dairy products, particularly in Asia. Digitalisation in dairy production units is allowing manufacturers to maximise efficiency, reduce operational costs and meet consumer demand. Automation is garnering attention in the dairy industry as it enables producers to implement and use auto

Shifting trends: Analysing the impact of high inflation in India

Shifting trends: Analysing the impact of high inflation in India Despite food and beverage categories in India feeling the pinch of increasing inflation, the overall outlook remains upbeat as governmental support steps in and evolving consumer purchasing patterns shape the sector. In April 2022, India’s retail inflation rate reached 7.8%, the highest it has hit in eight years. Yet, despite this alarming inflation statistic, data analytics and brand consulting company Kantar reports positive le

World first: Dutch team develop method to extract high-value protein from tomato leaf

World first: Dutch team develop method to extract high-value protein from tomato leaf Tomato leaves that are currently seen as a major waste stream in horticulture could provide a reliable and sustainable source of rubisco – a widespread plant protein that has potential in food and drink, say researchers. Researchers at the Wageningen University & Research (WUR), the Netherlands, say they have become the first in the world to extract high-value rubisco protein from tomato leaves, one of the ma

Infant formula shortage in the US: How to prevent a future crisis

Infant formula shortage in the US: How to prevent a future crisis Following a series of events which led to the US being unable to meet its needs for infant formula, action is needed to prevent future shortages, says the non-profit Center for Science in the Public Interest. “The infant formula shortage in the US is swiftly resolving, thanks to efforts by the federal government and industry to ramp up production and secure imports,” says Sarah Sorscher, deputy director of regulatory affairs, Ce

New EU mineral oil limits an ‘important step for food safety’

New EU mineral oil limits an ‘important step for food safety’ The EU’s decision to restrict aromatic mineral oils (MOAH) in food products has been hailed as an important step in food safety and consumer protection but consumer organisation, Foodwatch, is calling for binding regulation to go one step further. The European Union (EU) has confirmed it will restrict mineral oils in all food products. The decision was made by the Standing Committee on Plants, Animals, Food and Feed (PAFF Committee)

Clutch Cognition creates functional drinks with brain health botanicals

Danish startup, Clutch Cognition, has entered the functional drinks space targeting cognitive health with a blend of botanicals and plant-based ingredients such as sage, green oat, green tea, and guar beans. Clutch Cognition says it uses the intersection between science, via clinical evidence, and plant-derived nutrition to create the “most relevant ‘smartdrink’.” Its plant-based beverage is targeted at the modern-day consumer, who lives “a sedentary, yet mentally challenging and exhausting lif

Nitrite and nitrate alternatives gain ground for processed meat applications

As France finalises its review into the health risks of nitrite in cured meats, industry research focuses on the potential substitutes for nitrite and nitrate in processed meats to offer consumers healthy alternatives. By the end of June 2022, France will have completed a review of the potential health risks of using nitrite in cured meats. The review comes as the French parliament gave the green light to a bill that seeks to lower nitrite use in cured meats. In May 2022, flavour manufacturer,

Algae strain Chlorella appeals to environmental ingredient demands

Manufacturers explore the use of Chlorella, a type of single-celled green algae known for its rich nutritional profile, to offer a vegan alternative in food and drink formulations. With environmental consciousness at the forefront of consumers’ purchasing decisions, shoppers are increasingly opting for vegan ingredients. As a result, plant-based and microalgae ingredients are proving popular in new formulations. Chlorella is one such microalgae strain under the spotlight. Danish company Aliga

Automation meets advanced technology to maximise food safety

Food safety testing technologies such as automation and next-generation sequencing methods are instrumental to building industry transparency, consumer confidence and detecting foodborne outbreaks and infectious diseases. There are various prevalent food safety technologies in today’s food safety industry. Scientists, manufacturers, and companies can detect pathogens through screening that uses traditional methods for culturing while various techniques can detect nucleic acids and antibodies.
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